To celebrate the 10th anniversary of Canon’s EOS 5D series of cameras – and to attract new users to the 5D family to continue the next 10 years of photo exploration.

Planning and Execution
The team helped Canon Hong Kong unify their 5D full-frame camera series with the communication platform “A Decade of Us” – where “Us” is the combination of photographer and camera over the past 10 years. The media channels for our message included OOH, online videos, and a campaign website.

Campaign Site

Canon - A Decade of Us
Agency: THE KITCHEN LTD.
Creative Copywriter: Celine Jill @ THE KITCHEN LTD.