This year Coca-Cola is launching a new look. To celebrate this happy event, we worked with McCann & Spencer to create an interactive vending machine to encourage Coke lovers to dress in red.

Planning & Execution
The team transformed three traditional Coca-Cola vending machines into smart kiosks that can detect how ‘Red’ you dress and gave away free Cokes. A full Red detection is rewarded with a can of original Coke, and a mix of Red and Black is good for a can of Coke Zero. Tens of thousands of Cokes were given away to Coke lovers at the two-week event at Langham Place.

Coca Cola 可口可樂紅人大測試 Interactive Vending Machine
Agency: McCann Hong Kong / THE KITCHEN LTD.
Creative Copywriter & Videographer: Celine Jill @ THE KITCHEN LTD.